Site: LZX
Days Running: 13
Result: No statistical difference in either page engagement or revenue. Test abandoned. GA event tracking showed greater number of clicks on banner positions 2 & 3.
Outcome: Home page banner rotation left as-is.
Thursday, June 9, 2016
A/B Test: Rotating vs. Non-Rotating Home Page Banner
Premise: Non-rotating banner will result in greater engagement and revenue due to rotation distraction.
Site: LZX
Days Running: 13
Result: No statistical difference in either page engagement or revenue. Test abandoned. GA event tracking showed greater number of clicks on banner positions 2 & 3.
Outcome: Home page banner rotation left as-is.
Site: LZX
Days Running: 13
Result: No statistical difference in either page engagement or revenue. Test abandoned. GA event tracking showed greater number of clicks on banner positions 2 & 3.
Outcome: Home page banner rotation left as-is.
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